Monday, March 9, 2015

If the customers steal, then sell souvenirs! They want graffiti, pens or towels? Sell souvenirs at historic sites and hotels - what I bought

The customer is always right about what he or she wants. If you are in sales or marketing, give it to them. Use it to promote. Give some things away free to those who like freebies. Give luxury or plus version to make money. You can do two, or all three.

What Tourists Want To Leave Behind
I saw that Californian tourists were arrested for carving their initials on an ancient monument, the Colosseum. Usually people sign a visitors book. For those who want to leave behind their name, comments, witticisms, to prove 'I was here'.

Most modern attractions offer opportunities for photos, often going beyond the selfie you could take. Your photo at the attraction can be added to a key ring or printed on a tee-shirt or plate.

How do you stop the tourists stopping to write on walls, leave their mark like cats marking their territory? Keep the tourists busy, on a train, or following a guide. Keep them sitting eating, waving to the camera in a group photo, having a group photo. Then you limit their chance to do damage. You keep the goodwill. Nobody wants to walk through a site full of warnings and threats.

Obviously visitors want to leave their names. So charge the for it. Sell space on a giant modern wall alongside, adding their photo for extra money. Dress them as Romans and write their names in English and Latin. Use the money to develop the site.

Have a wishing well, or donation area, and reward them with a photo or certificate. Have their names on a card or poster.

Eventually you could computerise the visitors' records. Add statistics or names. How many Americans, people from Paris, Japanese speaking tourists, visited this site? How many children under the age of 11, and people over the age of 100, climbed the 99 steps? How many visitors this year threw a stone or coin in the pool? Gave a dollar or Euro to sponsored a brick for a canteen or wheelchair for visitors? (And got a pin or key ring or headband or hat or tee-shirt in return?

What Tourists Want To Leave Behind Souvenirs

I've been in hotels where they have signs telling you not to take the towels.

Hawaii and Hong Kong
Others are smarter and tell you that you can have brand new dry towels, packed small to take him in your suitcase, or posted on to you, for a modest price. Sometimes with added extras to make a set, matching facecloths.

At a hotel in Hong Kong, you could buy almost everything in the room, the sheets, lamps, ash trays, vases, wall art, bedcovers, pillows, sheets, even the mattress or a complete bed.

At the Halekulani Hotel in Hawaii, you could buy thick absorbent towelling robes, in sizes to fit a tall man, a shorter woman, or a young child. We bought a matching set of all three. they were bulky, and we had to pay for them to be shipped to our home. I still have one hanging in the bathroom.

Malta
At the Grand Hotel Excelsior in Malta I was impressed by the bedside notepad in a magnetic cover. I looked around the hotel shops at the crockery and was persuaded that we had enough crockery at home already. Then I saw the notepad. I bought it.

I am sure many tourists would be happy to pay for items, if you could offer them the opportunity to buy a souvenir.

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