What does this poster show which you can copy for your club?
1 LOGO The umbrella organizationls logo.
2 SYMBOL A symbol of your club's niche (the traveller with the pull along suitcase).
3 THEME Photos
Four pictures of holidays, different types, beaches, hiking.
4 QR Code
A QR code to scan.
5 DATES & TIMES
Clear dates and times. Not too uch to read, just the vital dates and times.
Clubs worldwide have suffered from declining numbers. Covid-19 gets a lot of blame but it's nothing new. Every club, whether its in person or online, will lose some members who move away, get ill, busy at work, start a family, or get into a fracas with another member! When I was a president of Harrovians Toasmasters in London, England, a member of a Masonic lodge told me losing members was normal, you just have to keep replacing them with new members. My Area Direcctor of Toastmasters enlightened me. He said, you need two new members a month to be sure to have the minimum number at the end of your year as President to hand over a healthy club.
Some people in Toastmasters transfer to another club in another area. Others leave the organization altogether. They might come back in five years time. But you have to replace the lost member now.
At last Friday's meeting of Singapore Online Dynamic speekers (helpd every Friday - details at end) a visitng toastmaster gave a speech about enhancing your brand. Her memorable tip was that
1 She used the same photo of herslf on every publicity piece to make herself memorable and identifiable.
Travelmasters member Leesa was there and she impressed me with her revelation that she had quickly secured the needed eight members for establishing a new Toastmsters club. How did she do it?
Here are some of her insights I added to my list of things to do to get more visitors online, paid up committed members, and committee mebers,
1 Visit as many clubs as you can.
Then you become well known and people want to visit your club.
Leesa and I both know Eleos of Empire Toastmasters, who appears at clubs all over the world. She saw him at Gastronomy and Travelmasters. He is a regular at my clubs Singapore Online Dynamic, and LILT the language lovers club. I noticed what he does at every meeting.
2 Invite everybody to your club, listing it with links in the Zoom chat.
His home club is Empire Toastmasters in Surabaya, Indonesia. I am there regularly as their Language Evaluator.
Sarah, VPE of Travelmasters, explained how she rebranded her club with the aid of her team, the committee, and members who were consutled.
3 Consult everybody about the name so that it succinctly conveys your club's niche.
Sarah is a member of Travelmasters TMC US based but online, and Gastronomy, US based which meets for meals out with members.
Leesa is also a member of Travelmasteeers TMC and Gastronomy.
Leesa met Angela by attending a meeting of Singapore Online Dynamic, whose meetings Angela posted in the WhatsApp group of Global (toastmasters) which has a large number of clubs in Asia, especially India and Singapore.
Angela is a member of: UK based clubs Harrovians (in Harrow) which is hybrid, one meeting a month on Zoom, another in person at a church hall in Harrow. HOD meeting at a library in North Harrow, London. Singapore based Tampines Changkat Advanced (in prson meetings, hybrid just for travelling and overseas longterm member Angela who was a former Area Director of Area S), and two online clubs LILT languages club meeting every Sunday, and Singapore Dynamic meeting every Friday
Travelmasters and LILT are also on Facebook. Angela Lansbury is on LinkedIn, Facebook, Pinterest and Instagram.
If you ever lose track of a person in a club or the club itself, you can track them down through the Ttoastmasters International websites
Look on Facebook for Travelmasters, also WILL (before we rebranded as LILT), and World Travellers. Sarah is not possessive nor confrontational. On the contrary, she welcomes the idea of travel clubs multiplying, one in every continent, one in every country, with pods or subgroups of particular interest. What a lovely, lively, warm, well-travelled woman.
Useful Information
toastmastersinternational find a club.
https://www.toastmasters.org/find-a-club
https://travelmasters.toastmastersclubs.org
https://us02web.zoom.us/meeting/register/tZYrf-qrrj8iHdCGM3FlI6jgudQ2cNRLvO1X
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