How to get volunteers to attend a club event? Your most exciting location.

We need to work out what's pushing and pulling people. Depends on their age and family and work situation. In my club people told me why they won't come. First new members don't understand why they should care about the abstract idea of a club getting 'points'. Instead of being the incentive, telling them the club needed points actually made one member of my committee change her mind and not come.
What else? They don't want to give up visiting their gym/swim session to maintain their health.
They don't like missing meals. For example,  the home club people eat lunch at home, not caring that others have left home at 11 am, missed lunch, driven two hours to be presented with a cup or coffee and wait for hours to be given no meat and two veg, only chocolate bars at tea time when they are diabetic!
Nor not seeing their children. They have too much work, it takes up too much time. It's a long, stressful drive at the weekend when they want to relax.
So they will come if it's an exciting hotel or restaurant, offers networking or socialising, great food - or at least food for those travelling a distance. How about activities their family will like at the same or nearby venue?
Or telling them the event will help them learn workplace skills. Or management and internet tips which save time at work. Or get club business done quicker leaving more time for work. Or skills to help you find a job or start a business.
Get people who went last year to tell what they gained. Not only do they convert others, it reminds them why they should come back!
Add an exciting VIP speakers before or after your dull event.
Location, location, location!
I've been to club training in St Albans at a hotel with a wonderful leisure centre. I sat in a dull committee room all afternoon. We weren't even told what the refreshments were. No idea whether we'd end up eating two lunches and ruining our diet or starving all day. Most of my club did not turn up. If we'd had a pool party, or lunch on the lawn first, or drinks or tea in a penthouse suite with views over the city, wouldn't that have sounded more exciting!
Or an optional trip round the city's cathedral museum? At least we'd have read the press release.
I have been to Toastmasters events in Singapore at the Sheraton Towers and Shangri-La hotels. Not a whisper to the foreign tourist that the hotel has a waterfall and gourmet restaurants and an exquisite gift shop. Nor that before or after the meeting we can go off to socialise in a cheap and cheerful hawker centre drinking freshly squeezed watermelon juice for only three Singapore dollars.