Search This Blog

Popular Posts

Labels

Sunday, July 8, 2018

How Many Readers Has My Blog Post? Where? Why? How Can I Increase The Number?

Problem
I don't know how many readers I have. I don't know why my monthly average is going up or down.

Answers
The statistics page on Blogger / blogspot and Wordpress will give you your readership. You can look at all time, monthly, weekly, daily or now.

Daily, Monthly, Yearly Numbers
If you had one reader a day, you would have about 30 a month and over 300 a year and after ten years 3.000.

Add a zero. If you had ten readers a day, you would have about 300 a month, more than 3.000 a year (which could be the same ten readers or 3,000 different readers).

If you had 15 a day,  that is
If you had 100 a day that is 700 a week, 3,000 a month, 30,000 a year.

150 a day would be about 1050 a week, about 6,000 a (30 day) month, (150x365) about 60,000 a year.

1000 a day would be 7,000 a week, about 28,000-30,000 a month,  about 365,000 a year.

10,000 a day would be 70,000 a week, 3,650,000 and so on. Three million six hundred and fifty thousand a year.

Your Target Number
You might compare your blog's readership with a magazine or newspaper in your chosen field.
Or compare it with the number of readers your advertisers or associate and affiliate programmes require as a minimum.

You also want to look at followers.

Comparisons
You can take two opposite types of headline and compare them. You might run two websites, one called dotty dogs, about the stupid and unhealthy things which animals eat, and healthy dogs, about how to feed your dogs healthy food. When you find which works best, you shut down the unpopular one and move those three readers onto the website attracting thousands or millions.

Names Of Products And Writers
In the old days before the internet, writers kept different pen-names for different genres. Tough Tom wrote for men and Rosie wrote romance.

Supposing you want to be anonymous, or to start in a new field. It used to be very common to have two names. You might need a second name because you are forbbidden to work in another field, or don't want your boss to know you have a side business. You might want to keep the writers anonymous so that when Annie stops writing Agony Aunt Annie, the column can be taken over by Betty. You might have a group, A, B and C, acting like one person, in shifts or alternating weeks.

Decide your target for the year and increase your daily average to meet it.

You may wish to take your own clicks out of the counting. If you were starting and wanted to look busy, you could click ten times an hour and count your own clicks.

Multiply Readers
1 Start with nearby - your family, friends, colleagues, people in earshot, anybody on the bus or in the room.
2 Social media
To multiply your readers, tell all your friends on Facebook, Twitter, LinkedIn and so on.
3 Do mutual recommendation with other people. You recommend or mention their blog post with a link. They suggest yours.
4 Link each of your posts to other posts in your blog.
5 Mention popular subjects and famous people. If Marilyn Monroe filmed a famous film at Niagara Falls, called Niagara, mention it.

6 Offer advice. How to ... get cheaper, better, quicker.
7 Check which of your subjects attract more readers and where.
8 Notice which referring links bring in readers.
9 Link to other posts in your own blog.
10 Decide which type of readers you want and aim headlines and subjects at them.

11 Go back to your old posts and improve them with the light of your newer knowledge.
12 Recycle your old posts.
13 Tie in your posts to the headlines of the day.
14 Connect with famous people living now.
15 Mention famous people and places from the past.

16 Link to products which people can buy.
17 Decide the purpose of your blog - what do you want people to do next? Are you aiming at the reader or the advertisers, or the reader in order to get advertisers?
18 Add pictures at the start and end of your blog.
19 If you are selling something, add links at intervals so that anybody on a small screen can link.

20 Check if people are reading on small phone screens or laptops or desktops and adapt accordingly.
21 If you want more readers, write another post.
22 If you have two blogs, link the two blogs.
23 You already have a fortune and now you want fame? Money no object? For fast results, sign up to a service which puts your posts' links on all social media automatically.
24 When you mention somebody, tell them. When you mention a product, tell the PR.

25 Divide your day's time. No point in writing for nobody to read. For every hour writing a post or two, spend the next hour telling people.
26 Improve headlines by checking the headlines of the top most widely read newspapers, magazines and blog posts. Copy their style.
27 Don't mention the number of readers a day if you are starting, mention the monhtly or yearly figures.

If you are writing about your trips just for the record, and showing family photos of children, hide their faces or hide your posts.

I'd better do more of this!

End by asking others to recommend your posts, and to come back again.

Useful Websites
https://en.wikipedia.org/wiki/Niagara_(film)
https://www.hubspot.com/blog-readers

Angela Lansbury
Travel writer and phtographer, author and speaker. See my other posts on how to pack, how learn a language, and destinations worldwide. Please bookmark or save links to your favourite posts so you can come back. Share links to my posts on Facebook. Also share links with your friends.

No comments: