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Tuesday, April 22, 2025

After Easter Eggs - best eggs to buy?

After Easter, like after Christmas, I am looking hoping to see that the prices of the leftover seasonal goods are now reduced price. 

Even if not, I sometimes buy because this is my last chance as the shop won't be re-stocking. I have non-buyer's remorse. Fear of missing out. For short, FOMO.  

The opposite of buyer's remorse is consumer satisfaction. The extreme is panic buying. 

By the end of the season I have tried at least two products or brands and decided on my favourite or favourites.

I am now the expert on all the Easter egg options I have tried. 

Interesting Easter Egg Ideas

After Eight Easter eggs. Mint middles. Good idea.

Unfortunately, it didn't work well for me. I had to try it once but won't buy again. Their After Eight mints are ideal mints, somehow the perfect proportion. So sticking their brand name on another individual portion of wrapped chocolate covered sweet treat appeals. However, despite the product's visual appeal, how do the new shape and flavour compare with the brand leader mints? The mini eggs are a different combination - more white mint filling, so less chocolate, also in an egg shape. 

Why was I not thrilled with the taste? Maybe their trial run customers told them make eggs less minty for children. 

Maybe I was just expecting the same familiar After eight taste from a new shape which creates different proportions.

Maybe I, a real customer, was the trial run. The sales assessors might find initial results are good from adventurous customers, or people looking for novelty goods. This might become a new staple.

Or it might disappear next year. Why? Maybe the lack of repeat purchases results in lack of repeat production runs. Whatever their intention was, mint mini eggs didn't work for me.

Victory Verdict

Lidl's little marzipan filled eggs are the clear winner for me. I get repeated purchaser's pleasure. Smacked lip satisfaction. 

We divide one Lidl egg into two portions to eat one half per person after our morning coffee.

Lidl supermarket Easter egg cut in half showing the marzipan centre. Photo by Angela Lansbury.  Copyright. 

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