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Monday, February 2, 2015

Valentine's Day - surprise

February is Valentine's Day month. I recall being in Singapore for the month of February and visiting several Toastmasters International Speakers' clubs. At the first club meeting I attended, the theme was Valentines and the table topics master asked, What would you do on Valentine's Day, What is the best restaurant for Valentine's Day, Where would you go, what was the best gift, and so on. She/he - I forget which - was looking for ideas.

When I went to live in America our son came home from school with a birthday card for Mummy, and he wanted to make a card for his teacher, which he said all the schoolchildren were doing. I was surprised, because in those days in the UK Valentine's Day cards were only for the unmarried and courting. But marketing has amazing success. If you can create greetings cards, fill restaurants, sell jewellery and gifts and cookie cutters and cups with messages about Valentine's Day or hearts, you will sell them to children and adults, the young and the old, the single and married, anybody who wants to part with money for a message or a product with red and hearts.

If you can spread love and happiness, why not. I have friends all over the world who celebrate in different ways. I shall probably attend at lest two events, or go to two venues, this month, which will have heart decorations or Valentines as their theme. In fact, many supermarkets worldwide, in fixed locations and on the internet, will have hearts. Feel free to send me pictures of products, cards and venues.

Here's a photo from the UK.


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