Travel with Angela Lansbury: Coming On Sale In July or August a new Wine Aerator

Thursday, May 23, 2024

Coming On Sale In July or August a new Wine Aerator

Here's a novelty. A new wine aerator. It will be on the market in July and August. I was new to this idea. So I looked it up.

Air

I know how you froth up milk. On top of your coffee. You whisk eggs. Cakes. Souffle. Add air.

Champagne

Champagne is dry white wine with the excitement of bubbles so even those who won't normally drink a poor or dry wine find great pleasure in it.

I know that you can save wines nowadays using a Coravin. The opportunity to turn an aromatic or flavoured wine into a cocktail. Can't you just add tonic water? No, because that would dilute the drink.

What would an aerator do?

An aerator lets the oxygen in, whilst letting out the sediment so you don't need to decant and wait, and wash up more.

But, can you save the bubbles in sparkling wine for restaurants. If so, that means more profitability. An ability to offer a range of wines by the glass. More choice for the consumer.

Innovations often go through several predictable stage of development. First they are expensive, used industrially, and buy the top expensive restaurants. Then used widely by professionals, often in two qualities, expensive and astronomically expensive. Then they reach the public, the cognoscenti, the geeks, the affluent, in short supply. Then finally they reach mass production for everybody and at prices everybody can afford. The market leaders is then followed by others with lots of varieties.

I found aerators on Amazon for under ten pounds.