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Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts

Friday, August 3, 2018

Lost in translation in advertising - Pepsi bringing the dead back to life


If you have ever worked in advertising or marketing or copyrighting advertisements, you are likely to have heard marketing disaster stories about products whose names sounded wrong when translated, or not translated.

The one mistake many people remember is the Pepsi slogan. The English version reads: brings you back to life. Translated into Chinese, it reads: Pepsi brings your ancestors back from the dead.
File:Pepsi newspaper ad 1919.png


My other favourite is slogan that it takes a strong man to make a tender chicken. The translation was: It takes a sexually excited man to make a chicken affectionate.

For your amusement here are some more.

Useful Websites
https://www.face
book.com/groups/linguisticcoincidences/?multi_permalinks=2343850812299290&notif_id=1532912113256609&notif_t=group_highlights

https://www.inc.com/geoffrey-james/the-20-worst-brand-translations-of-all-time.html

https://blog.printsome.com/marketing-fails-wrong-translations/

Author
Angela Lansbury
Please share links to your favourite posts.

Sunday, May 14, 2017

YSL Handy Travel 'Lip Twin' Lipstick Update - and a Photography Tip

Problem
I lost a lipstick, and looked on line and now I see potential replacements. However, now I have found them, I don't know what to buy.

Answer
I noticed that my lipstick had an end label and took a photo. The print was too small to read but I was able to blow up the photo and could read the name, Lip Twins.

Having the correct name found me items to buy. When I typed Lip Twins into the internet I got results on both Amazon and Ebay.

No Brushes
The ones on ebay were cheaper. However they had no brushes. Why?

I seem to remember that I enquired once before. I think I phoned and asked why - where was the brush? The lipsticks without brushes were testers.

So maybe somebody no longer selling the product did not need the tester for customers and was selling it off. Or the item was discontinued. So no point in having a tester displayed.

YSL Website
I went onto the YSL website. However, they don't stock it.

Old Or New Internet Offers?
That leaves me with a question. Are the ones being sold as new, of new appearance and condition, unused, but literally past their sell by date? Maybe rancid?

Some reviewers say the product is dry and dries their lips. That could be because it is old.

Or it could be discontinued because customers didn't like the product. When travelling, you need to moisturise your lips, not make them drier.

Impractical?
I have to agree with one reviewer that the rotating part rotates by itself in your make up bag, then falls agains other projecting items and leaves lipstick, sticky stuff, all over the make up bag contents. Or gathers dust and fluff.

Is This Gadget Useless?
You don't get a lot of lipstick either. You get a more liquid gluey lipstick in a little tray. It has to be soft for application by the brush, I imagine. One other reviewer said the brush application took ages.

One reviewer commented that colours are not as bright as the regular lipstick. That may depend on which colour you order. On line, it's hard to tell if they only show the case and not the contents.

The idea of mixing the colours is amusing.

At least I have the old one - but not in the colours I want. £32 is a lot for a lipstick in my opinion.

Photography Tips
My internet research has tight me one interesting thing. You can photograph a cylindrical lipstick and maybe other items the same shape by standing it on the flat end, instead of trying to stop it rolling.

You can't do this with a rolling pin which has projecting ends, only one with flat ends. But it just shows, when taking photos, try to turn the item to balance on all sides.

What other lessons have I learned? Always remember to photograph all sides. Take a picture of labels, brands and expiry dates.

Angela Lansbury travel writer and photographer.

Saturday, May 13, 2017

Avoiding Losing Items At Airports



Problem
You go through security. At Security or ten minutes later, you realise an item is missing.

Answer
Check thoroughly. Photograph everything. Note brand names.

You have a reduced count if some items are checked in. But note what you take off at security scanners. How many boxes? How many items?

Story
I lost two lipsticks. One double lipstick with a mirror and brush would cost £70 to replace. I have the heavy, bulky pendant double lipstick case with mirror and brush which you can still buy on ebay second hand at that price. But the cute, lighter, discontinued cylinder rotating double lipstick with mirror isn't just rare, it is completely irreplaceable.

The medicine cost £40 in Singapore,  essential and expensive medicine at the security scanner in Heathrow. We lost time racing about trying to find it, report the loss, waiting for Security to find a claim form and then tell us to do it on line.

Coming back to the UK, I was hoping to check again, but the lost property office was not open at the time my flight reached London. I tried again reporting the loss on line. This time I got a message saying that after three months items are disposed of. I'd be willing to buy it back. But you can't even find out what happened to it or if it was ever found.

Going Through Security
In advance, list the number of items and type. (For example: One 21 inch four wheel bag in red, brand Samsonite. Child's 13 inch four wheel Disney Princess, pink and gold ... )

My mistake was trying to wear too many thin items through the airport to lighten my almost overweight luggage and have clothes if luggage went missing, and wear layers to be  warm in London but cool on arrival. As a result I had too much in too many boxes.

Photograph any item you have to take off at security, such as jacket, hat, books, lipstick, laptop. Then you can show the people manning the boxes, and fill in the on line search form.

You also want to know when buying a replacement that your YSL lipstick was number 19 (the red, not the orange). I lost two lipsticks at security.

I was horrified when I saw the number of expensive items lost every year at Heathrow and other airports. Items go missing at stations. More items have just gone missing - missing at destination and people aren't sure at what point the item went astray.

Lesson learned? They say you learn by your mistakes. Better for you if you learn from my mistakes.

How long a trip should you take? If you've a choice, stick to under three months.

Household Insurance Time Limit On Empty Property
You may find that your house insurance won't be valid if you house is empty more than a certain length of time. So it's worthwhile having a relative move in for part or all of your stay away.

Time Limit On Lost Items
Anything you lose at the airport cannot be checked for on your way back if you come back after three months.

See my previous post on the items lost at Heathrow - written last January 2017. Please share posts.

Angela Lansbury, travel writer and photographer, author and speaker.

Friday, May 12, 2017

How To Speed Up In An Airport Or Other Queue (Line-up)

Problem
You are stuck forever in the queue at the airport. You are tired and your taxi driver is waiting. What to do?

Answer
The answer should be obvious but last time we went through Heathrow, despite having been through three or four airports in the past few weeks, we still forgot our strategy, so it's worthwhile making a mental note.

IDENTIFY SUITCASES WITH COLOURS AND PHOTOGRAPH
Before leaving home, identify your luggage. Try to buy a distinctive pattern or colour. Black is nicely anonymous. But colours are handy to deter thieves and identify your luggage fast.

Stick a large ribbon on the handle. Write a name of a person or place or even a large initial letter on the side of your case. Buy a set of luggage all the same colour so you can tell airport staff or other tourists, "Have you seen a suitcase same colour as this but smaller / larger?" Write a funny message on the bag, "Mine. Not yours. Contains left shoes. Contains right shoes."

Photograph your bag at home and print a picture. Photograph again in the departure hall. This proves you had it with you for insurance. Helps you find it. Reminds you the brand and colour if you are filling out a lost item form. Count your pieces of luggage, out of the door and into the taxi, out of the taxi, into the airport check-in.

PLAN FAST ARRIVAL
In the taxi, check your terminal to be sure you are dropped at the nearest door. You can check the airport layout on line. Also see if you get free trolleys, need a coin, or need money for the tip or fee.

GENERAL
1 Have your passport and ticket handy, so you can check check in counters on the board overhead.
Make sure you are not delayed before the queue trying to decide which queue you are eligible to join.
Be ready if you see a free counter.
At checkin and security you might get called or beckoned forward to the front of the queue at very busy times because staff know you and others have a connecting flight and little time.

CHECK IN DEPARTURE
Checking in at passport in the airport arrival hall, one of the family might be in business class, another on a redemption fare. If the lines are all busy, you must go to the correct line.

Keep your eyes open and smile at the smartly dressed girls or boys handling the queues.
If another desk is free, rather than leave you wearing behind somebody in economy with twenty bags, you might be beckoned forward to the business class or even first class desk even if it's the first class or business and only your partner is business and you are not.

BOARDING
a) In the departure lounge, you might get priority boarding and be eligible to go first onto the plane if you are business, with children, with a disabled person.

b) After that some airlines board by row and call out Seats 1-20. So you need your ticket handy to check the number - unless you have memorised it. In any case you are going to need to show it.

ARRIVING
2 If you have a fast track ticket because you are a frequent flyer, get your ticket out and know where it is. For example, in top right pocket, in lower left pocket, in front pocket of around my neck bag.

The frequent flyer's fast track ticket should get both of you through in the same queue - no point in having one of you going through fast toad the other delaying them. Have your brief explanation ready and say it confidently.

3 COLLECTING LUGGAGE
While waiting by an empty carousel, one of you can watch and keep a place beside the carousel whilst the other goes to the toilet.

Check with staff where oversize items are delivered. Your large suitcase or box or skis might already be at the other end of the luggage hall waiting for you.

JOING QUEUES
As you approach the lines, don't just join the nearest. Watch all the lines to see which are shortest and which are moving fastest. Whether you are at an airport or supermarket, if your family group has two or more people, you might split between two lines. If possible jump from the slower line to the faster one. (Either both/all of you move to a different line. Usually the line at the far end has fewest people and a member of the airport staff is trying to encourage people to move to the gap. Or one of you joins the spouse in the quicker line.

Lots of people will be half asleep, too tired to move. Others are chatting to family, and / or stuck with heavy carry on bags, coats and small children.

TAXIS
Check where in the airport to find the taxi queue and the desk where you pay in advance (for example, Changi Airport in Singapore.) Have your hotel name address ready for the taxi advance payment desk, including postcode so they can calculate the fare. Note that cities my have several hotels called Marriott or Holiday Inn and variations on local names such as Royal Hotel or Paris something or other.

In Phoenix, Arizona, USA, we went to the Holiday Inn and checked in only to find we were at the wrong one. In Wales we went to the Castle Hotel when we were booked into the Castle View hotel, smaller - that's why it was cheaper.

In Cambodia, staying at a small guesthouse, we asked the guest house to send a driver who knew the hotel.

If your hotel is a small and probably unknown guest house, try to find a nearby landmark, or ask the hotel for directions (in English and written in the local language). When leaving your hotel, ask for it to be marked and named on a map to show the taxi bringing you back.

Also get the hotel address card for the name, which you might not be pronouncing right. If they don't have an address card (it's being reprinted) nor a brochures (you book on line), get the breakfast or dinner bill receipt headed with the hotel or guest house name. Failing all else, if the towel had the hotel name and logo, photograph that; if the sewing kit or matchbook has the hotel or hotel's restaurant name, take or photograph that.

Photograph the front of the hotel as you leave. You can show the taxi the name of the hotel and what the building looks like. Photograph from the front and also approaching from both directions with the traffic flow so the driver can see if he pulls in alongside or has to cross to the other side of the road.

TAXIS
Check other hotels with similar names to be sure your driver is racing to the right one. Check the route. If he's driving towards the West and your hotel is in the East, be sure you are being taken to the right hotel.

Check the distance and the route. If he expects to take half an hour on the motorway to a hotel which is just around the corner, near enough to walk if you weren't carrying heavy luggage, either he is cheating you or he has misunderstood where you are going.

TAXI NAME AND NUMBER
Keep the taxi receipt so you can phone your favourite driver, call if you have left your luggage or umbrella or passport in the front or back seat or the boot (Americans call it the trunk). Identify the driver if he overcharges or drives dangerously.

Photograph the number of the taxi and the name and phone number of the driver (even if its hand written. If you put it in your pocket it might be quicker to find the photo than the lost scrap of paper. When you come out of the building or temple by another exit you can phone to ask where he is or say where you are.

(Cambodian temples have a one way system. You go in at the West and out of the east, occasionally vice versa. I lost everybody - different exit once. We had trouble finding our driver - correct exit but dozens of tuk-tuks in three car parks - twice.)

You might also like to ask for:
1 A driver who speaks good English.
2 A lady driver, if you are a single woman travelling alone. (Singapore has a small number of lady drivers. I had one by chance and she told me that she was the first, but now there are several. Some of her regular customers specifically ask for a lady driver.)

Author
Angela Lansbury, frequent flyer, travel writer and photographer, author and speaker.
Please share links to posts.