A popular rule is the 80 20 rule. This saying is that 80 percent of your business comes from 20 per cent of your products or customers and you should concentrate on them.
If you are running a club, whether it is a business or charity, like the Lions and Masons, or a sports club like a tennis club, a readers' group, a writers' group, or a toastmasters International speaker's club, you have to consider whether to put your effort into contacting every person with a circular letter every week or month, or whether to call them all each week by phone, or address each one by email by name.
Do you ask for help or offer help?
Losing Numbers? Losing Members?
Some people say that you inevitably lose people every year, not through your fault. Because of moving jobs and countries, death and illness and hospitalisation of the member or their immediate family.
Is it best to keep chasing old members, keeping them on your mailing list, inviting them to Xmas parties and summer barbecuse and end of year reunions?
Or are you better letting go of those who are inevitably lost, and looking for new, keen members?
Member Privileges and Priorities
The next question is rules. Do you have a rule that priority is given to members to speak? Or a business loyalty card holders offers. Or do you make offers to everybody?
Do you celebrate birthdays? Do you celebrate successes in the club or business? Or outside the club or business?
Businesslike or Family-friendly?
I left a business newsletter because the newsletter writer was posting endlessly about her go and baby and locality. At that time i did not have a dog or a baby nor live in her area. I wanted advice on what took me to the newsletter in the first place. Maybe she had a huge loyal following of people with dogs and babies and who lived in her locality.
One toastmaster who is very senior has his children running around, sitting on his lap, and speaking into the microphone. Many find it endearing. (He works in a business involved in restoring family life.
However, at a speakers' contest, I heard the president of contest say she was looking for a host for the next meeting who should be a single person with no pets, so that family and pets did not wander in and out distracting the host and the audience during the contest.
Do you wish to be business like or family-friendly?
Members' Age And Experience
Different clubs aim for different audiences. If you are open to pensioners some of them will die or fall ill. You need a constant supply of new elderly people, or younger people. So they don't form into separate, even hostile groups, who feel left out, or rejected by the others, you might need to pair them up as mentors and mentees.
WhatsApp Group Type Choices
In Whatsapp you have people who want stick to business and club meeting announcements. They are at work and want to be free of interruptions. They also want to find login details in a hurry.
Others want to send entertainment, pictures of funny cats, messages about being kind to each others, quotations form the bible, quotations from business manuals, warnings, offers, and may pass on scams.
One way round this is to have two groups. And a host or admin for the the group.
Monitoring And Security
You might also want to stop people insulting each other.
Marketing & Multiple Websites To Test
The problem with two groups is that both sets of people want to post in both groups. You can end up with double the number of messages.
I had two websites. I copied my blog posts from the old one, on blogger, onto the fancy new one on Wordpress. My son who is in SEO (search Engine Optimization - getting your website message out to a larger audience) said my problem was that the search engines thought that the new website was copying or plagiarising the first one, so all the traffic was sent to the first one.
As president of a club or a business owner, you can either try one method and switch to the other to see if it works better, or use the old marketing method, set up two websites, or two separate Whatsapp groups and see which is most successful.
In Toastmasters we have reached one milestone, renewed membership subscriptions. We are now reaching another, succession planning and handover.
Wishing you a good start, and if you have started a new business, club, committee, or project, recently, even greater growth and success.
The Author
Author, Author! About the Author
Angela Lansbury, travel writer and photographer, author and speaker. (Not related to the actress.)
Author of twenty books including: Quick Quotations; Who Said What When.
See books and profiles on Lulu.com and Amazon, such as Wedding Speeches & Toasts. Also watch videos on YouTube.
See other posts on singers and statues and languages and destinations.
If you want to learn to speak the Queen's English, or Received Pronunciation. join me at my online toastmasters club,
Braddell Heights Advanced. Wednesdays, 7-9 Singapore time which is seven hours ahead of London, England.
I am also a member of
Singapore Online.9-12 pm, Singapore time, Fridays. I am also a member of
Tampines Changkat Advanced.
Harrovians, London.
Useful Websites
https://en.wikipedia.org/wiki/Pareto_principle
From amazon
Toastmasters International Find a Club
https://www.toastmasters.org/find-a-club
https://books.google.com.sg/books?id=upSEBwAAQBAJ&pg=PA21&lpg=PA21&dq=quick+quotations
lulu.com/shop/angela-lansb.
ury/who-said-what-when/paperback/product-21713991
learncool.sg
Please share links to your favourite posts
See post on translating and learning Italian
If you are running a club, whether it is a business or charity, like the Lions and Masons, or a sports club like a tennis club, a readers' group, a writers' group, or a toastmasters International speaker's club, you have to consider whether to put your effort into contacting every person with a circular letter every week or month, or whether to call them all each week by phone, or address each one by email by name.
Do you ask for help or offer help?
Losing Numbers? Losing Members?
Some people say that you inevitably lose people every year, not through your fault. Because of moving jobs and countries, death and illness and hospitalisation of the member or their immediate family.
Is it best to keep chasing old members, keeping them on your mailing list, inviting them to Xmas parties and summer barbecuse and end of year reunions?
Or are you better letting go of those who are inevitably lost, and looking for new, keen members?
Member Privileges and Priorities
The next question is rules. Do you have a rule that priority is given to members to speak? Or a business loyalty card holders offers. Or do you make offers to everybody?
Do you celebrate birthdays? Do you celebrate successes in the club or business? Or outside the club or business?
Businesslike or Family-friendly?
I left a business newsletter because the newsletter writer was posting endlessly about her go and baby and locality. At that time i did not have a dog or a baby nor live in her area. I wanted advice on what took me to the newsletter in the first place. Maybe she had a huge loyal following of people with dogs and babies and who lived in her locality.
One toastmaster who is very senior has his children running around, sitting on his lap, and speaking into the microphone. Many find it endearing. (He works in a business involved in restoring family life.
However, at a speakers' contest, I heard the president of contest say she was looking for a host for the next meeting who should be a single person with no pets, so that family and pets did not wander in and out distracting the host and the audience during the contest.
Do you wish to be business like or family-friendly?
Members' Age And Experience
Different clubs aim for different audiences. If you are open to pensioners some of them will die or fall ill. You need a constant supply of new elderly people, or younger people. So they don't form into separate, even hostile groups, who feel left out, or rejected by the others, you might need to pair them up as mentors and mentees.
WhatsApp Group Type Choices
In Whatsapp you have people who want stick to business and club meeting announcements. They are at work and want to be free of interruptions. They also want to find login details in a hurry.
Others want to send entertainment, pictures of funny cats, messages about being kind to each others, quotations form the bible, quotations from business manuals, warnings, offers, and may pass on scams.
One way round this is to have two groups. And a host or admin for the the group.
Monitoring And Security
You might also want to stop people insulting each other.
Marketing & Multiple Websites To Test
The problem with two groups is that both sets of people want to post in both groups. You can end up with double the number of messages.
I had two websites. I copied my blog posts from the old one, on blogger, onto the fancy new one on Wordpress. My son who is in SEO (search Engine Optimization - getting your website message out to a larger audience) said my problem was that the search engines thought that the new website was copying or plagiarising the first one, so all the traffic was sent to the first one.
As president of a club or a business owner, you can either try one method and switch to the other to see if it works better, or use the old marketing method, set up two websites, or two separate Whatsapp groups and see which is most successful.
In Toastmasters we have reached one milestone, renewed membership subscriptions. We are now reaching another, succession planning and handover.
Wishing you a good start, and if you have started a new business, club, committee, or project, recently, even greater growth and success.
The Author
Author, Author! About the Author
Angela Lansbury, travel writer and photographer, author and speaker. (Not related to the actress.)
Author of twenty books including: Quick Quotations; Who Said What When.
See books and profiles on Lulu.com and Amazon, such as Wedding Speeches & Toasts. Also watch videos on YouTube.
See other posts on singers and statues and languages and destinations.
If you want to learn to speak the Queen's English, or Received Pronunciation. join me at my online toastmasters club,
Braddell Heights Advanced. Wednesdays, 7-9 Singapore time which is seven hours ahead of London, England.
I am also a member of
Singapore Online.9-12 pm, Singapore time, Fridays. I am also a member of
Tampines Changkat Advanced.
Harrovians, London.
Useful Websites
https://en.wikipedia.org/wiki/Pareto_principle
From amazon
Toastmasters International Find a Club
https://www.toastmasters.org/find-a-club
https://books.google.com.sg/books?id=upSEBwAAQBAJ&pg=PA21&lpg=PA21&dq=quick+quotations
lulu.com/shop/angela-lansb.
ury/who-said-what-when/paperback/product-21713991
learncool.sg
Please share links to your favourite posts
See post on translating and learning Italian
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