How many coffee brands can you name? I can think of:
Nescafe,
Rombout,
Illy (Italian);
Nespresso,
Cafepod.
I just added King Coffee from Vietnam. That's six, at least, and any supermarket will show you several more. Now here's another to add to my list: Giuliano. Italian coffee.
Giuliano translates as Julian in English and is a popular first name or surname in Italy. The company started in 1950 when Michele Giuliano Albo started travelling to coffee regions and mixing his own blends to sell to restaurants and coffee bars. The tradition has been continued in this family by his daughter Maria and her husband Federico and by the next generation. (Yes, it's Fed not Fred.)
Giuliano Italian coffee. Photo by Angela Lansbury.
We stopped for a coffee at this stand at ProWine Asia in Singapore. The coffee was a very soothing, soft, mild coffee. I find it hard to get mild coffee nowadays. At our home-offices we used to buy pods from Nescaffe which are expensive. We found Cafepod which were cheaper but they discontinued the mild coffee. Now, a new discovery. Giuliano from Italy. They have been going a long time, since 1950, more than 50 years.
How will I remember the name? Like Julia. I know.
I shall certainly recognize their distinctive, attractive green and white cups. I hadn't noticed, until it was pointed out to me by their rep, that the design includes the white G, the initial letter of Giuliano, plus the little coffee bean. To me it looked like two cups.
Here on the saucer you can see the coffee bean design.
Something about the cups makes the coffee taste better.
Note that the French word's spelling is café but the Italian is caffè with the f doubled and the accent the other way around.
Their website shows their shop will have themed coffees, sugar packets, aprons and a matching clock in the same simple green and white style and tee-shirts for the staff.
You can sign up for a monthly delivery of a mixed case of gourmet foods from around the world, different country each month.
Orso Laboratorio Caffè Via Claudio Luigi Berthollet, 30h, 10125 Torino, Italy.
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Angela Lansbury, travel writer and photographer, author and speaker. Please share links to your favourite posts. I have several on Italy, Umbria, and Italian restaurants in London, England and learning Italian.
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